Two Modern Data Strategy Tips to Get the Most out of Your Data

Data is a powerful tool for businesses to understand their customers and the market. Modern companies and consumers are creating so much data in a year that was only possible in decades in the past. 

A company’s data strategy is where they make decisions on what data to keep and how it will be used to drive business decisions and revenue generation. It is one of the most important aspects of business because it can help in deciding marketing strategies, product development, and customer service.

Data strategy is an integral part of any marketing plan because it helps to create a strong foundation for all marketing activities. It also helps in making decisions about product development, customer service, and other aspects of the business.

So, what can organisations do about data strategy to have a competitive edge? 

Here are two expert tips to help you out.

1) Unification of Data:

There is so much data nowadays, but the problem is that most organisations are still unable to apply it at the right time for the proper purpose. The first strategy is to unify all your data in one place and provide timely access to a dedicated team that can make essential decisions with it. 

2) Use of Innovation:

Your data strategy must harness the power of AI and Machine Learning to create the latest analytics and visualisations from the data. With such an innovative data strategy, any company can increase its revenues, improve operational capacities and make faster decisions. 

Free Framework: The Data Strategy Canvas

What challenge are you trying to solve using data science? How should you pose the problem? Whom should you hire? Do you need someone with a machine learning or statistics background? Do you have the right culture?

The data strategy canvas is a tool that helps you figure all this out. We are using it in our data science workshops, in order to help the participants clarify how data science can be used.

You can access the data strategy canvas here.

Free Event: Data Strategy Workshop-17th Feb 2022

Are you any of the following?

  1. An entrepreneur
  2. Work in a startup or a scale-up
  3. A manager in a bigger organisation?

If yes, then it is quite likely that sooner or later you are going to have to deal with data science. As more and more companies adopt AI and data science, it is inevitable that those who don’t are simply left behind. Those who do adopt AI, see massive gains in efficiency.

On this webinar we discuss topics such as:

  1. What is data strategy
  2. Why is it important?
  3. What can a company do to best deal with data strategy in the era of big data?

Who is presenting?

Denton Rawson is an entrepreneur and Founder of IOK Digital Ltd, which is a technology and AI consulting firm. With more than 20 years of experience in the technology industry. He has worked with some of the worlds Top Bluechip organisations in the F100 and F500 at stakeholder level: A proven track record in delivering value for organisations with technology. He is an active member of the Tesseract Academy, where he currently consults on how Organisations can find value in their data through AI and Data science.

You can sign up to the event here.

New Course: Data science and AI for decision makers: The complete package

This is the perfect course of any decision makers who is thinking to work with data science/AI. Whether you are an entrepreneur, a CEO of an SME or a manager in a huge organisation, this course provides the complete package to help you understand and work with any topics related to data science. From data strategy, to building the right culture, to solving problems using data science, this course leaves no stone unturned.

You can learn more and sign up here.

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