Data-driven product development is the process of creating a product based on data. The data can be collected from the market, customers, or even competitors.
It is important for companies to understand that data-driven product development does not only apply to software products. It can also apply to physical products like cars, clothes and shoes.
The process of data-driven product development starts with identifying a need in the market or understanding what customers want. Then it goes through research and testing until finally it ends up with a new product on the market that fills this need.
We are excited to be running an exclusive data-driven product bootcamp will help product managers and other product practitioners level up their decision-making- flexible dates!
What are you going to learn?
- Is it a problem? How to understand and read qualitative data as part of the research phase.
- Will it work? How to validate your product before building it.
- Will it move the needle? How to quantify the impact of a new feature on your main KPIs, before building it?
- Is it important? OKRs and KPIs, how to choose and define them?
- What did it do? A/B testing – the complete guide .
- How to not be data-driven? identifying the questions that data can not answer .
Who should attend this bootcamp?
- product leaders
- marketing leaders
- product managers
- product marketers
- user experience designers
- user researchers
- engineering leaders
- data analysts
Who will be leading the bootcamp?
Noam Auerbach, Data Product Manager and consultant with 10+ years of experience in the field. Noam is a product person focused on scaling and monetizing platforms. Throughout his career, he has been on the fine line between product management and growth; driving retention and revenue. Currently, he is Director of Product at Spark Networks – a tech giant with 14 different dating apps.
What is the structure of the bootcamp?
This bootcamp normally lasts for a full day, but now it will be held online and split over a number of sessions. The goal is to run this bootcamp after working hours (after 5GMT) split over 3-4 sessions. The exact time will be agreed with the participants.