Quiz: Search and Ranking Transparency Duties

Organisations must provide clear information about how search results and rankings are determined because this duty applies to any system that influences customer access to products or services through algorithms.

A clothing retailer using an AI system to rank products must disclose whether results are based on factors such as popularity, price, or customer ratings.

The duty of transparency requires businesses to make processes understandable to the average customer rather than technical specialists.

ISO 27001 clause 8.2.3 requires organisations to maintain information about their information security management system including processes that affect customer data handling.

Effective implementation of transparency duties involves training customer service teams on how to explain AI processes to customers.