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Safe AI for Marketing Teams: Claims, Disclosure and Content You Will Not Retract

Sector Rules: Financial Promotions, Health and Age Restricted Goods

Quiz: Sector Rules: Financial Promotions, Health and Age Restricted Goods

Search and Assistant Visibility for AI Generated Pages

Quiz: Search and Assistant Visibility for AI Generated Pages

Detecting and Handling Synthetic Content in User Submissions

Quiz: Detecting and Handling Synthetic Content in User Submissions

Crisis Response When Published AI Content Is Wrong

Quiz: Crisis Response When Published AI Content Is Wrong

Approval Workflows That Do Not Stop Publication Entirely

Quiz: Approval Workflows That Do Not Stop Publication Entirely

Recording Sources, Prompts and Approvals for Each Asset

Quiz: Recording Sources, Prompts and Approvals for Each Asset

Final exam: Safe AI for Marketing Teams: Claims, Disclosure and Content You Will Not Retract

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Final exam: Safe AI for Marketing Teams: Claims, Disclosure and Content You Will Not Retract

Safe AI for Marketing Teams: Claims, Disclosure and Content You Will Not Retract
Final exam: Safe AI for Marketing Teams: Claims, Disclosure and Content You Will Not Retract

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Question 1 of 10

1. Question

Under Article 50 of the EU AI Act, which came into force on 2 August 2026, what disclosure is required for synthetic media?

No disclosure is required
Correct Incorrect Correct answer

Synthetic media must be clearly marked as AI-generated
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Only video synthesis requires marking
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Only images require marking
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Correct / 1 Points

Incorrect / 1 Points
Question 2 of 10

2. Question

What does the ASA define as substantiation for advertising claims?

Any evidence that seems plausible
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Strong, reliable and sufficient evidence appropriate to the claim made
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Evidence from social media mentions
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Customer testimonials only
Correct Incorrect Correct answer

Correct / 1 Points

Incorrect / 1 Points
Question 3 of 10

3. Question

What is AI washing in marketing?

Using soap products made by AI companies
Correct Incorrect Correct answer

Describing a product as AI-powered when the AI component is trivial or non-existent
Correct Incorrect Correct answer

Creating social media content about AI
Correct Incorrect Correct answer

Using AI to clean data
Correct Incorrect Correct answer

Correct / 1 Points

Incorrect / 1 Points
Question 4 of 10

4. Question

What is the scope of Article 50 of the EU AI Act, which came into force 2 August 2026?

Labelling of AI-generated text only
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Labelling of AI-generated or substantially AI-modified media including images, audio, and video
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Labelling of AI tools themselves
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Labelling of AI companies
Correct Incorrect Correct answer

Correct / 1 Points

Incorrect / 1 Points
Question 5 of 10

5. Question

What is the primary legal basis for challenging the use of a person’s deepfake in advertising without consent in the UK?

The Broadcasting Act
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Right of publicity and common law protections including passing off and defamation
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The Data Protection Act only
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No legal basis exists
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Correct / 1 Points

Incorrect / 1 Points
Question 6 of 10

6. Question

Under UK copyright law, what is required to use a copyrighted work in marketing?

Only attribution is required
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A licence from the copyright holder or an applicable exception to copyright
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Copyright is not enforceable for marketing use
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Public domain status
Correct Incorrect Correct answer

Correct / 1 Points

Incorrect / 1 Points
Question 7 of 10

7. Question

What is brand voice in the context of marketing?

The volume at which advertising is played
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The distinctive way your organisation communicates, including vocabulary, tone, formality, and values
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The languages your company operates in
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The voice actor used in video ads
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Correct / 1 Points

Incorrect / 1 Points
Question 8 of 10

8. Question

What is the key risk when language models generate marketing copy?

The copy is always accurate
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Models produce plausible false statements with confidence; they don't distinguish between facts and fabrications
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Models only generate vague claims
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Models refuse to state specific facts
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Correct / 1 Points

Incorrect / 1 Points
Question 9 of 10

9. Question

Under UK GDPR, what lawful basis is typically required for personalised marketing?

No basis is required; personalisation is not regulated
Correct Incorrect Correct answer

Consent, which must be freely given, specific, informed, and an active opt-in
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Only if the customer is over 18
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Only if personalisation uses public data
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Correct / 1 Points

Incorrect / 1 Points
Question 10 of 10

10. Question

What specific information must FCA-regulated financial promotions include?

Only the product name
Correct Incorrect Correct answer

A risk warning, firm name and address, regulated status, and total cost including all fees and charges
Correct Incorrect Correct answer

Only the price
Correct Incorrect Correct answer

Only if the product is high-risk
Correct Incorrect Correct answer

Correct / 1 Points

Incorrect / 1 Points

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