Data strategy: Offense vs defense

Data strategy: Offense vs defense

Data strategy is the Tesseract Academy’s main focus. This is why we have developed tools such as the data strategy canvas, and The DS10 Questionnaire for Data Strategy. A famous article by the Harvard Business Review breaks down data strategy in two types: offense and...
Data science for dynamic pricing

Data science for dynamic pricing

By Dr Stylianos Kampakis We live in the era of personalisation. Through data science it becomes possible to suggest, discover and create products that are tailor-suited to each individual’s preferences. The first wave of personalisation through data science came in...