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AI in the media industry presents a huge potential for content creation and consumer satisfaction. AI impacts the media industry by improving the efficiency and productivity of content creators, editors, media managers and consumers.
AI in this industry improves efficiency and productivity by automating operations, consumer preferences customization, and providing insight to decision making.
Content creation takes lots of resources, and AI can greatly improve efficiency and productivity. An example of a media company using AI is Knowhere. Knowhere uses AI in the creation of their media content and they have been considered the most unbiased media house. The AI gathers news from different credible sources to come up with its own version of the story, and then human editors review the story for publishing. ESI MEDIA uses an AI platform from Gettyimages to enable editors to identify and make a decision on the best images that fit their editorial content.
Der Spiegel, a weekly news magazine from Germany, uses Opinary, an AI product from a Berlin startup. Der Spiegel uses the AI-based platform to allow users to air their opinions on an article in real-time and also create interactive data visualization.
AI in the media industry requires huge amounts of data. This data is often unstructured, which makes technologies like deep learning and natural language processing key players in this industry.
The requirement of huge data also, brings about authenticity verification concerns, copyright and fair use concerns and corporate accountability concerns. These concerns are further escalated by power asymmetries among big and small media outlets. However, the world economic forum is positive that media outlets will form partnerships to promote AI. These kinds of issues can also be tackled through the use of blockchain technology. This is something that the Tesseract Academy can advise you on.
